How to Score Your Very First Travel Blog Sponsorship

| | Making Money

This is a guest post from TBS member Julie Smith of Drive on the Left. Views expressed through guest posts do not necessarily reflect the views of Travel Blog Success. 

Six months ago, a friend gave me this advice: ‘Starting today, you need to stop paying for your travel.’

I sat in shocked silence. My blog was clearly amateurish, and that’s generous. I created the header for the site the first time I ever opened Photoshop. While I officially had a Facebook and Twitter account for the blog, I had never actually used them. Until that point, the blog had been the way my husband and I shared stories with our families and friends home in America, while we lived our expat life in London.

I knew that other blogs were capitalizing on the business side of travel. But those blogs were clearly run by tech geniuses, who were professional photographers on the side, were trained as journalists, and had best friends that were the CEOs of National Geographic and Intrepid Travels.

How else could business seemingly materialize from a one-man show run from a laptop in Thailand?

But that advice…

It stuck with me. My friend happens to be a prominent blogger, and she was certain that even with my ugly website and loyal following of 50 people, we could start generating sponsors and travel perks immediately. And she told me how to do it.

My husband and I had a weekend trip planned to Amsterdam, six weeks in the future. We had booked our flights, but that was it. With a few simple tips and tricks, we were able to land three different partners for the trip, which covered our lodging, transportation, and sightseeing.

Here’s how we scored our first travel blog sponsorship…

blogger Amsterdam

Step 1: Google ‘all opinions are my own’ ‘Amsterdam’ ‘blog’

Travel bloggers typically credit sponsors and partners with some version of the statement, ‘Thanks to Hotel xx for supporting me on my visit to Amsterdam. As always, all opinions are my own.’

If you look up this phrase through a simple online search, you will pull up blog posts from other writers who have stayed in a specific hotel or participated in a specific activity. More importantly, you also know that this property or company has worked with bloggers before and is open to it. Critical information.

Step 2: Look up each company and locate contacts

Once you have a list of properties and companies that have worked with bloggers before, look around each website to find a PR or Marketing contact person. These people typically manage blogger relationships.

If you can’t find any individual’s name, no worries. Just find the general Contact@ or Info@ email.

(Bonus tip: If you’re really persistent, go to LinkedIn and search for individuals, using a search like, ‘Hotel x Marketing’ or ‘Hotel x PR.’ Once you have a name, go back to the hotel website and try and figure out the email naming scheme for the company, for example first.last@hotelx.com.)

Drive on the Left blog

Step 3: Email each and every property

For our trip to Amsterdam, I emailed roughly 20 companies. This was primarily hotels (about 15), and the rest were canal cruise companies and the city marketing association, which according to my research, partners `with bloggers frequently.

The content of your email will depend heavily on your experience level and credentials. In my case, our blog had no impressive statistics, so I didn’t mention them at all. Instead, I included a sentence about our professional backgrounds (marketing and hospitality management). I also briefly described our site, and who we are. We didn’t have a media kit or any supporting documentation, so again, I just didn’t include it.

Here is the email in full that I sent to every company on our list:

Good morning,

I’m writing to you about my upcoming visit to Amsterdam. My husband and I are American expats living in London, and we document our European experiences on our blog, www.driveontheleft.com.  We like to highlight the ease of travel around Europe for visitors and expats alike, and our audience is based primarily in the Americas and Europe.  

For our upcoming weekend in Amsterdam, we plan to document, via articles and photography, how best to experience the city in a short time.  Given our professional backgrounds (I am a marketing research executive and my husband has been in the hospitality industry for 10+ years), we like to focus on cultural highlights, hotels and restaurants.  

Given this project, I am reaching out to inquire if you provide support to bloggers. Our visit is the weekend of the 30th of January 2015.  Thank you in advance for your consideration.

Kind regards,

Julie Smith

www.driveontheleft.com

Facebook: www.facebook.com/driveontheleft

Instagram: http://instagram.com/juliepatriciasmith

 

A few notes about my word choices. My blogger friend who started this whole thing told me to use the specific phrase, ‘provide support to bloggers.’ This allows the company to offer up what they will (a press rate, free entrance, etc.) but it is purposely vague.

Also, note that I didn’t include my Twitter feed. We weren’t really using Twitter at the time, and I didn’t want to highlight it, so again, I just left it off. For this email, I didn’t have a contact person, but when I was able to find someone, I would lead with their name (‘Dear Ms. Koenig’).

You’ll also note that I gave some idea about what we were planning to write about (how to see Amsterdam in a short time). I’ve found that a specific focus tends to get better results, and the more focused the project is, the higher the response rate.

Julie_smith

Step 4: Wait for responses

Patience is a virtue when it comes to email. In the case of our Amsterdam trip, any replies we received came within three business days. We sent the emails early in the business week (Monday/Tuesday) to allow for several days of responses without reaching the weekend. We’ve had the worst response rate with emails sent on Friday.

For this project, we heard back from 5 hotels, iamsterdam (city marketing), and one canal cruise company.

Step 5: Follow-up/Confirmation

The responses we received were varied. Two of the hotels asked for more information about our site traffic, and once we informed them of our meager statistics, they were no longer interested in hosting us. Another two hotels offered us press rates. A final hotel offered us free accommodation immediately. Interestingly, this hotel was small and new, and they were specifically looking for partnerships with blogs to increase awareness without a lot of out-of-pocket expense.

Iamsterdam offered free public transport and entrance into all of the major museums we were hoping to visit. The canal cruise company offered a free cruise.

None of the companies we worked with asked for any specific output from our trip. We proactively assured them that we would credit them in our posts and gave them a time frame for when we would be writing about the visit. But this was not formally requested – we were just eager to be seen as enthusiastic and professional.

Drew_Julie

Step 6: Post-partnership Etiquette

We followed up with our partner companies a few ways over the next month. While we were in Amsterdam, we Tweeted and published Facebook posts that included a shout-out or two to our partners. This was fun for us, and it was nice to see the companies liking and sharing our comments with their audiences.

After we had returned, we wrote follow-up emails to each of our partners, thanking them again for their support and reminding them when we would be writing about the trip.

Finally, upon publishing actual content, we tagged and linked to the companies on our social media platforms, and sent the final links back to the companies. We’ve been able to use some of the quotes from the email responses in testimonials on our now vastly improved website and in our media kit.

The small, new hotel that I mentioned earlier has since reached out again, asking us to provide a testimonial for their new website, which we were happy to do. We still chat with them over Twitter, and I’m sure they would be happy to partner with us again if we return.

And that’s that. Simple, but not easy.

This process is time intensive and can be thankless, but it is thrilling and affirming to receive that first positive response.

Since January, we have used similar techniques to plan three other trips. We’ve had some level of success with each endeavor, but it has varied. The main takeaway is that we never would have had any level of success had we not put ourselves out there and actively sought sponsorships.

Before you ask, we’re not yet traveling 100% for free, and I’m not sure we ever will. We’re still testing the waters and learning as we go. Which reminds me – I have some hotels in Romania to email.

 

Need more help? Check out Travel Blog Success’ Bloggers, Brands, and Tourism Boards course, which includes expert advice from PR professionals, offering a unique perspective from the other side.


Recent Comments

  • Thanks Julie!

    Very clearly and concisely written.

    That Google search tip is brilliant! Kudos to your friend for sharing that nugget.

    I’ve used similar approach to scoring small group tours, museum visits, spa trips and stays at boutique hotels for several years.

    But this Google search tip is awesome. REally makes sense to target hotels and companies htat have already worked with bloggers.

    Thanks so much. I’ll try this next time I’m searching for sponsors in a specific area.

    cheers, Lash

    • Thanks Lash – yeah, that Google trick has been invaluable. Who knew!

  • Thanks for this great article, especially since it is perfectly tailored to newbies like me. You’ve given me great tips, and more important, great hope.

  • Finally! An article with real and specific information and BONUS an actual sample letter. I love it and thank you so much for sharing for us newbies out there who are trying to learn the business, the etiquette, and how this can translate into better content for our readers. Lets face it, most of us are doing this 100% out of pocket solely because it is our passion, but partnering with brands can certainly benefit both parties. Thank you for the tips!!!

    • Michelle – I agree! I love reading what the pros have to say, and it’s fantastic to be inspired and motivated in that way. BUT, the nitty gritty details are super helpful to me too! I’m just learning 🙂

  • Profile img-circle img-responsive of Kas

    Wonderful tips for a newbie like me. Will definitely give these a go.

  • Thanks Julie!
    this is EXACTLY what I was looking for from my TBS community!!

  • Fabulous article! Thank you for sharing these great tips. Best wishes from Italy!

  • Thank you so much !!!
    I’m approched by a very dynamic indian Tourism Board as I made a lot to promote their destination. As they proposed me amazing things, I’m on the way to do more but just didn’t how to do. Now, I have the perfect step-by-step guide !

  • AWESOME post. Thanks so much for sharing, Julie. You guys are doing really good work, and I am positive I’ll be using this tactic. Like, now.

  • This is a fantastic and informative post! I’m just breaking into the world of travel blogging and have been looking for tips like this to keep in mind for the future. Best wishes to you and your husband!

  • Thank you for sharing! I will keep these tips in mind for upcoming trips!

  • Profile img-circle img-responsive of Jessica

    Great post! Thank you so very much! This is inspiring and informative. It gives me something to strive for! Beautiful web design too by the way! Thanks again!

  • Very useful! thanks a lot for sharing.

  • Thank you so much Julie for this detailed and comprehensive guide. I never realised there would be organisations that wouldn’t ask for blog and/or social media statistics. The reason for that is that during my internship at an organisation that represents accommodation I had to arrange press trips for journalists and bloggers at our member properties (basically I was the person on the other side of the story haha!). I was required to ask for any statistics they could provide me with, and those statistics had to represent a certain amount of readers and/or followers before I could go through with it.

    • Thanks Maaike – so great to have a professional’s perspective. And also congrats on the new website – looking forward to seeing it! 🙂

    • Hi Maaike,

      What kind of statistics was your company looking for? how many was enough?

  • Thanks so much for posting this! It was exactly what I have been looking for, especially the actual letter, as I have been to shy/embarrassed to ask for one! Can I ask though what you put in the subject field to make sure they took the time to open your email in the first place?
    thanks in advance!

    • Zita,
      I just went back through my old emails to check this. I have used a variety of subject lines including, ‘London Visit’, ‘Upcoming London Visit’…I have avoided the word ‘inquiry’ specifically because it is spelled differently in British English vs. American English!

      • Hi Zita,
        Like most people wrote here – great article which I saw right in time, before my next trip…
        Following the question of the email subject I wanted to ask about the “from” – did you send it from your personal email or from the blog’s mailbox?

        Thanks!

  • This post and advice reek of FREELOADING, an image that we travel bloggers are trying to erase. Why would you even consider asking for freebies when you don’t even have an audience? That’s totally unfair for the companies working with you who are probably clueless about what to look for when working with bloggers. Why is this even posted here?

    • Profile img-circle img-responsive of Julie

      Good point as well Mark!

    • Why are you even reading this post if you are such an established travel blogger? Everyone starts somewhere. I have 5,000 followers on Instagram yet have never thought about doing sponsorships, but now I am looking in to it. I thought these were great tips to get people starting out. There are nicer ways to say things – you don’t have to be so condescending. Constructive criticism doesn’t have to include talking down to people. Feel free to enlighten others on how you might would have pitched it a different way. Everyone is here to learn and grow together.

    • She wrote “support’ not “gimme’ free stuff”. And apparently she worked her ass off to provide quality work in exchange for the comps. Usually the work we do as bloggers is worth far more than the cost of a hotel stay. Hotel and other travel industry professionals know exactly what they expect and will receive from us before they decide to sponsor us or not. This exchange is mutually beneficial. Plus…apparently, you missed the section on etiquette.

  • Profile img-circle img-responsive of Julie

    Good for you for asking “do you provide support to bloggers” – I work for an adventure company in Switzerland and we get soooo many bloggers asking for a free trip (and people claiming to own travel agencies), that it’s not funny! You phrased it in the right way and that is important, because it can be quite bothersome receiving emails from bloggers all the time. I’d be more likely to answer your email than someone just demanding a free trip.

    • Well, honestly, a short Google research shows you if this person as many likes and followers on social media. If you don’t want to sponsor the bloggers “aren’t worth” it according to you, it’ fine! But some companies who start up might want to encourage theses new bloggers too. We all are free of our decisions about the offer we have. I personnally think I have nothing to lose but time.

  • Julie,
    Thanks for a great post. I’m going to try out your suggestions for an upcoming trip in the fall.
    Lisa

  • I think this was an incredibly informative post. I’ve been doing this for years but never quite knew how to go about it. One quick question though that maybe you could clear up – the Google tip. Do you google ‘all opinions are my own’ and then fill in the next ‘ ‘ with the place you are looking to explore? So would it look like ‘all opinions are my own’ ‘New Jersey’ ‘blog’ OR ‘all opinions are my own’ ‘Paris’ ‘blog’

    • Yep, that’s the string you’d need to search for. I found quite a few properties this way! I’d recommend signing up with Hubspot CRM as well – it’s free and gives you an easy way to manage relationships.

  • I have to disagree with Mark. This post does not “reek” of freeloading. In this post, Julie makes clear the importance of providing something of value to the hotel, DMO, etc. which can be a testimonial or review for the hotel/DMO to share with their own followers. Indeed, Julie suggests providing this even to hotels or DMOs who don’t know what to ask for.

  • Julie, I read this article several days ago, and we immediately sent out our first request. This may not seem big to those that have been doing this for awhile, but for a blog going on 6 months, we are excited. We just got free York Passes for our upcoming trip to the UK. Did I say tickled? I am sending more out right after I finish this!

    • Arnie, That is such fantastic news! Have a blast in York!

  • Wow, this article seems to be a last hint for me to start my travel blog! Fantastic inspiration for me! Thanks a lot.

  • Thanks for sharing!

  • Great article! After reading this I immediately emailed hotels for my upcoming California and Puerto Rico trips. Responses have so far been varied, but keeping my fingers crossed.

    Thanks for the tips!

    Katie @ Katie Wanders

  • A friend sent me a link to this page. I have NEVER even thought of doing this! Thank you so much for sharing and for the great advice! Great blog 🙂

  • Julie, just wanted to let you know that I’ve landed my first sponsored activities for my upcoming trip to Budapest. I can’t thank you enough for giving me that final push through this post! This probably doesn’t seem like a big deal to many of the ones who read this, but to me it definitely is 🙂

  • Profile img-circle img-responsive of Stephanie

    Very insightful and inspiring! Thanks for sharing your knowledge!

  • Julie,
    I cannot thank you enough for sharing your insight, it may not seem like much for others. As a beginner, I value this. I am starting a blog on travel as my adventures traveling solo in 3rd world countries, to traveling with my husband as a biracial couple and the do’s and dont’s in certain countries. Wanting to bring awareness and ensure Fun is accomplished. I will use your advice for an upcoming trip in a few weeks.
    Thank you again

  • This post had the exact advice I’ve been looking for. Thank you so much Julie!

  • Thank you so much for this article! I am starting a travel blog and I’m leaving for a long journey on October 7th and your article has been very helpful as I had no idea where to start this whole sponsorship thing. Lets’ hope it works well for me too. Thanks again! 😀

  • Profile img-circle img-responsive of Elen

    These are fantastic tips! I’m heading to Nepal soon, and have been wanting to reach out to hotels/trekking agencies etc, but really didn’t know the best way of doing so. Your tips have given me so much more confidence!

  • This is such a great post, thank you for sharing your experience! We are just starting to reach out to potential sponsors, fingers crossed.

  • I’ve been at this for some time, and this article is amazing. I have a huge following, and your email is much better than the one I use. Awesome work, and thanks so much for sharing!!

  • We second everyone in thanking you profusely for such an informative article. Well done. Shea and I can’t wait to put your tips to good use. Fingers crossed!

  • Profile img-circle img-responsive of Gemma Two Scots Abroad

    Very useful and clear post, Julie. We’ve followed a similar format (with a media) kit since we left for our 18 month career break in March and it has worked six countries (all of them!) in the past seven months.

    I also add the companies who have worked with (and link to the post) so the company can see an example of what they can expect.

    I state what they will get in return for what I’d like. Maybe I should try stepping back and be less descriptive for the next pitch.

    Thanks for sharing and if you haven’t already make sure you get to Brighton (and Glasgow!)

  • We are planning our next big trip for next year and our first since starting our family travel blog. Pitching for travel was on the list of things to do and your shared pitch email has helped me get brave and send our first. Thank you

  • Really appreciate this advice, especially on the tip of Googling ‘all opinions are my own’. Something I’ve also found useful was bullet pointing the benefits you can provide as well as mail merging to contacts you gathered. Thanks again, and we’ll definitely take your advice

  • Hi Julie, thank you very much for this helpful post. I am a new travel blogger and looking forward for my first sponsored trip. And these tips will surely be useful and I hope I can ask someone who will be willing to sponsor something on my future trips. Thanks and safe travels!

  • Hey Julie, thanks for sharing this. It’s very interesting. I don’t know if I’ll ever have a similar chance with you at some point! For sure I believe, sponsored accomodation is based on the season e.g. i think it’s easier to get it when its low season, right? All the best on you trips. Take Care

  • Thank you Julie!

    I just came back from Phuket, and wrote a post. I told myself that my writing is not that bad, why don’t I make use of this to get travel sponsorship / activity sponsors.

    That’s how I stumbled across your post. I am looking forward to plan out my potential sponsors next year!

    Reading this post gives me a good idea on how to approach agencies / companies. 🙂

    And again, thank you for writing this!

  • Hi Julie
    This is what I have been looking out for! I have tried emailing some companies for sponsorship, so for no luck but I think with your post here…I think I should persevere! Thank you Julie! 🙂

  • There are some great ideas in here especially the Google search. I would however like to offer a slightly different perspective as I have a background in sales and have had quite a lot of success in my pitching (around 50% success). I am quite specific about what I am offering them and what I expect in return. I do not want to sell my blog or myself short by agreeing to promotional work for something which does not justify the time and effort I will put into the blog post. I always follow up with a confirmation which shows exactly what we have agreed and I then confirm the target date for delivery. I have had very positive feedback on this. Hope this helps and Happy New Year!

  • Great write up! I have learned something new and will be implementing this in the future. thanks!

  • Great content.

  • This is Gold! Thanks for this!

  • Julie, this is a really great article, thank you.
    Do you normally e-mail with your ‘company URL’ e-Mail address (e.g. …@domain.com) or your personal e-Mail address (hotmail, gmail, etc.)?
    And if you tested both, which one have you found to receive a higher response?

    Thanks 🙂

  • Thanks for this article. It takes some of the fear out of doing this for the first time. I have a question about how to handle those offers you’re not interested in. How do you turn them down?

  • I just stumbled upon this post and I am really thankful for it! I am planning a trip to Miami in March and wanted to try the exact same thing and was looking for some tipps and tricks. So thanks again for this post. x Gitta

    http://www.gittawitzel.com

  • Hi! This was really helpful, thank you!
    But, I think I’m having a communication problem. I sent my first emails to hotels for my upcoming Europe trip and I used the exact phrase “I am reaching out to inquire if you provide support to bloggers” because I think is much nicer than asking “Do you offer a free stay for bloggers or sthg similar”.
    Some hotels have answered me “If you would like to book, you can jump on our website or give us a call”. Any suggestions on how to make clear what I’m asking without being rude ?
    Thank you!

    • Profile img-circle img-responsive of Britany Robinson

      Hi Ivana, it sounds like you might be reaching a general “info” email address, which might not get routed to a PR person who can get back to you in an appropriate manner. Have you tried looking for media relations or PR contacts through the hotel website or media kits instead?

  • Hi!
    I really have to thank you for all of the details in this post. They will help my husband and I so much while we travel. It is so difficult to find anyone who will discuss the nitty gritty details about travel like this. The sample e-mail is invaluable! This is especially helpful when looking at the business/etiquette side of blogging, which I find that most people keep under wraps more. Your blog is of so much help to us and we truly appreciate it!
    Thanks!

  • First of all I congratulate on your efforts and your successful travel. You mentioned well about the relations with the clients and how great efforts you putted in the initial stages.
    When a blog is new, to convince any hotel/tour company is difficult as there are no previous assignments. So there is a great level of persistence you showcased to get the positive response.
    Stay connected! 🙂

  • wow thank you very useful

  • Thank you very useful

  • Thanks for the tips 🙂

  • Hi,

    I have just scored my first invited trip. The planning with the sponsor’s coordinator has been good but I don’t know whether I should drop the bomb that my husband (my travel partner of 98% of my travels) would like to tag along. He will be paying for his own itinerary except for crash room with me (which is paid by the sponsor). Will it be unprofessional of me to do that?

    • Profile img-circle img-responsive of Dave Lee

      You should absolutely disclose up front that your husband will be joining you. Considering the organization you are promoting is footing the bill for the room, I think it’s only fair to be transparent. They will hopefully appreciate your candor, and you won’t have to be worried about whether or not they’d be upset.

      If he is paying for everything else himself, you probably don’t have anything to worry about.

      • Thanks Dave.

  • It has been goo to me going through this, but i need an organization or someone who can help me travel and work out Africa.

  • Great post! We are going to start trying to get sponsorships soon.

  • This article was blowing my mind from Step 1. I honestly can’t believe I hadn’t of googling “All opinions are my own” before. Just brilliant.

  • Thanks for posting this! I have a question though: What do you do if they reply asking for your blog stats and media kit?

  • Great post and excellent information. Thank you for sharing. I’m still trying to improve my blog statistics and don’t feel like I have enough to get advertising or help from hotels, etc.
    After reading your post, and especially your letter- now I think maybe I should just go ahead and try.
    I have a trip planned for November, that should be enough time. How long before you plan to travel do you recommend starting to email your prospects?

  • I have read so many books and on-line articles of blogging, and this was absolutely one of the best.

  • Really fantastic post! Thanks so much for sharing. I am new to travel blogging and this is really helpful information!

  • Julie – this was so helpful! I’ve had a fashion blog for a little while now, but I’m looking to add travel experiences to my site as well. After all… I blog about my trips anyways. Thank you for your detailed explanation of your process. The best I’ve seen so far. Have fun on your future trips! 😉

    Love, Lindsey

  • That moment was really going out of your comfort zone and it paid off. This is such a very inspiring post especially for newbies like us. Thank you for this inspirations!

  • That is an amazing Google tip! Wish I had thought of it!

    Thanks 🙂

  • awesome tip #1!! will try this one!! I have tried to write pitch email to one affordable 3 star hotel but got an autoresponse from their email system! this time I will try your tips! wish me luck!

  • Excellent article for a newbie like me. Thanks Julie for posting. Very informative and inspirational.

  • This is such a useful article thank you so much for posting. I am a new travel blogger and im going to use these tips for my first pitch cant wait.

  • Awesome Tip for new Travel Bloggers who have no or little audience to grow up

  • Thank you! I’m trying to get sponsored for my upcoming conference trip to NYC. I kinda felt like I wouldn’t get anything because I don’t get even 25k page views a month. Glad to know that it works even for us smaller bloggers!

  • Thank you so much for creating this post. So wonderful! The best tips. You are awesome!

    http://www.withlovefromwendy.com/ (New York | Travel | Writing)

  • This is fantastic! I’m just starting out in the blogging and travel is such a huge passion that I can’t afford to indulge in. I really wanted some more information on how to work with companies to get sponsored and this was EXACTLY what I was looking for. Thank you!

  • Thank you so much for this post! It has helped me tremendously and I scored my first sponsored hotel stay a couple weeks ago. It was so exciting!! Thanks again.

  • Thank you for sharing this. I am planning to start a hotel blog and find this posting very helpful and useful.

    Greetings from Jakarta, Indonesia. Hope your travels bring you to my beautiful country.

    Cheers,
    Grace

  • Great and honest article. I just started a blog and it the most useful post about sponsorships I read so far. The other articles are vague and all about: create great content blablabla and then what? What are the concrete and real first steps? Thanks a lot for sharing your honest experience and illustrating it with an actual case <3 keep up the good work

  • Excellent article. I remember when I pitched my first hotel, first time, 5 stars, got positive response in 10 minutes. I would also add its good to reach to hotel general managers when pitching to hotels. It worked best for me so far.It takes a bit of research but is totally worth it.

  • Hey Julie,
    thank you for those great tips and for giving me the motivation to try to reach out even though I don’t have a huge range of followers yet! I think it’s also important to rather contact new or smaller companies in the case of a small followership. Is that a correct interpretation?

  • This was SO helpful! Just got my first free stay with your guidance! 🙂 Thank you!

  • Thanks for the advice. It worked!!

  • This is super helpful. I have a decent blog but have never had the guts to pitch for travel. This post gives me the courage and tools to go out there a do it!

    • Profile img-circle img-responsive of Dave Lee

      It does take guts to put yourself out there, but it gets easier the more you do it. Be confident in the value you’re offering!

  • This article has been so SO helpful! It helped me land my first gig with a local tourism board. Thank you! 🙂

    • Profile img-circle img-responsive of Dave Lee

      Congrats, that’s awesome Summer!

  • Hi Julie, this article is great! With all the details about how to pitch, that’s exactly what I am looking for. Thank you so much 🙂

  • Julie Smith!! I will use your tips as, these tips are very helpful. Thanks for sharing these amazing tips.

  • Thanks Julie, super helpful and practical post. I was wondering how far in advance you send out your emails?

  • Dear Julie,

    I have just found your article and it is super useful for those debuting in blogging, like myself. I am currently targeting only my country, but it would be great to know with how many weeks/ months in advance one can contact hotels.

    By the way, since I am based in Romania, did you have any positive results emailing hotels in my country and getting sponsorship?

    Thanks, Carmen.

  • THANK YOU!
    ps I LOVE the pic of you two sitting on a bench lookng at each other on your “Work With Us” page. LOVE IT!

    April @ LoveLustorBust.com

  • Hi Julie! Thank you for a very informative post. I’ve been wanting to do something like this. You just made me decide to work on my website and social media more and reach out to sponsors. Thanks for that push! just what we needed. 🙂

  • Great article! As someone just starting out in the travel blog world this gave me a lot of awesome tips!!
    Thanks!

  • Great pointers for a starter like me who has been travelling around Europe for low budgets but would like to explore more with sponsorships.. Will certainly try it out 🙂

  • AWESOME INFORMATION!!! thank you for posting. Great blog as well.

  • Wonderful post! I really enjoyed reading this from a recruiter’s perspective. The linkedin tip combined with searching for email schemas is unstoppable!

    • This information is gold. Thank you so much for sharing! Keep up the great job!

  • Thnaks for your awesome post. Really helpful article.
    And i want to ask something. Any company to pay our travel blogger for sponsored article? Or any company to pay us to write for their company?
    Thanks

  • Thanks! This was super helpful!

  • A bit late, but this was super helpful – bookmarked and followed. Thanks

  • Hi, Julia! This post is so helpful! I am travel blogger and I’m writing my blog for a few months now. But, I consider myself, still a beginner. I’m having my first hotel collaboration in May. A hotel in Parga (Greece) , saw my Instagram and blog and they offered me a free stay. I just wanted to ask you, when you work with hotels, do you need some kind of confirmation letter from them that includes pricing, that your stay is part of hotel promotion and blogger collaboration with your blog ( that you’re staying there for free)?

    Thank you so much for this post!
    Have a great day!

  • Thank you for this post! I am currently starting my blog, and it is funny because my friends wanted me to do it! I enjoy travel and taking pictures so much; this post was really good for myself being so novice.
    Thanks again and let me know if you have any insight on http://www.missnicelife.com
    Also let me know if you guys do guest bloggers 🙂 I will be heading to Cuba next month!

  • Great post! As a new blogger, I found it to be invaluable information for getting started 🙂

  • I’m incredibly grateful to Google as it brought me to this article almost a month ago when I searched for a blog sponsorship request template. Needed som ehelp with the how to write the letter. This article gave me inspiration, insight and encouragement, and clearly, some good fortune. What I’ve been given for my upcoming European travels is beyond what I could even fathom when I began sending emails. Two words: THANK YOU. (As well as for the follow on Instagram. Good luck with the China visa process – how exciting!)

  • Thank you for this! It is very helpful and I appreciate it.

  • Thank you for the advice. We hope to gain our first travel sponsorship soon.

  • Has anyone had any luck? I have not. 🙁

    • Profile img-circle img-responsive of Valerie Stimac

      Thanks for your comment, Deys! It doesn’t look like anyone has shared here in the comments, but I know we got great feedback from the TBS Community that this post helped land several sponsorships! – Valerie, TBS Community Manager

  • Amazing post guys! Thanks to you I just wrote my first thought pitch to a travel board 🙂 I’ll keep you posted!
    Nancy

  • Thank you so much for this post, Julie.

  • Julie,
    I am so happy to have found your blog. This is just the advice I was looking for and you give me steps that I can take immediately. Thank you!

  • Awesome post, still relevant 2 years on. Thanks!

  • Great post, the first question we always ask with any sponsorship is does it fit with our brand (Blog) and do we want it to go with our brand. We have turned away many… I think the most important thing we tell people is to travel with a purpose, Do not just wander around the world aimlessly. (Like ours is to experience and document the Top 100 Travel Adventures) So many travel blogs do not really have a purpose or a niche. Niche is key and many miss out on that because they want to cover and do it all. You will get more sponsorships if you fit the Niche. Why would a adventure company send a foodie on a adventure trip? They would send someone who has an adventure audience.

  • Profile img-circle img-responsive of Josh Skipworth

    Yay! I’m attending the Indy 500 with my in-laws this year (it’s a family tradition and we’ve been together 4 years now and I was just invited, but I digress…….) and can’t wait to impress them with all my free stuff thanks to this article. Love it, thanks so much!

  • Profile img-circle img-responsive of Tareva

    Glad I found this article! New to travel blogging so this is def in the back of my mind as I develop my blog brand. Thanks again!

  • Great article and I am glad you are still having some success. I recently landed my best trip to date. A 7 day trip to Beijing all expenses paid, including air, visas and food and accommodations, plus $700 expenses.

    • Profile img-circle img-responsive of Dave Lee

      Hi John, that’s awesome. Congrats!

  • HI Julie Smith,

    Good story on your website! I am reading it from the other view, I am looking for bloggers ho would like to blog about my Free Walking Tour in Amsterdam and Rotterdam freewalkingtoursamsterdam.com http://freewalkingtourrotterdam.com/

    As I have a limited budget, I can’t pay a lot, altho I can offer my place to stay! Any tips how I can attract bloggers how would like to write about Amsterdam in exchange for a stay in town?

    Thank you in advance!

  • Thank you for your brilliantly written article! You’ve encouraged me and given me hope for my own personal blog 🙂 I’ve been feeling so unsure of how to seek sponsorship from hotels and tours from my own home island of Jamaica and I must say that after reading this article I feel much more confident! Thank you!

  • Great post! But what about those of us who want to write sponsored posts, but not necessarily a free trip. I am wanting to do sponsored posts on my blog in exchange for payment. Do you have any tips?

  • This is very helpful… thanks so much for sharing!!!!

  • i am looking for a help

  • Hi Julie,
    Thank you so much for writing this article. All of the information for a newbie like myself is very helpful. I have been super nervous to write my first pitch to a local new restaurant that I want to try. With low numbers I have been hesitant, OK scared to reach out. This gave me the confidence to write it. The worst that could happen is they say no.

    Best,
    Tracy

  • Thanks, Julie! I like how it was written, brief but straightforward. ALventureBlogs will try this advice.

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